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Monthly Archives: September 2015

Sep

25

Choosing between the mobile wallet types: Proximity versus remote

For the past several weeks, we’ve been looking in detail at mobile wallets. We have defined the mobile wallet, described different types (proximity and remote, umbrella and integrated), detailed the services and functions, illustrated user scenarios, talked about analytics and looked at the wireless technologies. By now you are probably wondering what type of wallet...

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Sep

18

Wireless technologies and types of mobile wallet connections

In this series on mobile wallets, so far I have covered:
  • The definition of a mobile wallet
  • Proximity mobile wallets and remote mobile wallets
  • Umbrella and integrated wallets
  • Mobile wallet services and functions
  • The deployment of mobile wallet services for a user
  • Mobile wallet analytics and personalization
 
Wireless technologies are another key feature and enabler for mobile wallets. Wireless technologies connect the...

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Sep

11

Mobile wallet analytics and personalization: The value of data

We talked about the integration and deployment of various mobile wallet services for a user, but mobile wallets can go further and offer distinct capabilities for consumer data analytics and personalization. Both service providers and customers benefit from the analysis of essential customer data that can be collected from mobile wallets. The service providers gain valuable...

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Sep

1

Five types of mobile wallet services and how they can help you

So far in the mobile wallet series, I’ve provided an in-depth view of mobile wallets—from their definition to their categorization into proximity and remote mobile wallets, as well as umbrella and integrated mobile wallets. Now, we can move on to mobile wallet services and functions, since without services, mobile wallets are useless. That is the reason...

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